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About the Holdfast Advantage


Our commitment extends beyond superficial marketing tactics. We believe marketing dollars should yield substantial results. That's why we prioritize listening, learning, conducting thorough research, and executing unique and imaginative campaigns. Our aim is to maximize your time, money, and competitive advantage.


Established in 2000 by Mary MacLeod, our comprehensive range of services encompasses personalized consulting, support for product launches, rebranding initiatives, and sales representation.


We proudly represent companies, nonprofits, and individuals who actively strive to make a positive impact on the world, one step at a time. This work is crucial, and we are dedicated to constructing a tailored marketing team for you, drawing from our extensive network of skilled professionals. To gain insights into our process, we encourage you to explore our portfolio and delve into our blog.

About Mary MacLeod Jones

Mary MacLeod is a results-driven and accomplished executive renowned for her expertise in driving brand and coalition-building initiatives. With a keen focus on creating long-term value and capitalizing on growth opportunities, Mary excels in cultivating strong customer relationships, managing clients, expanding markets, and establishing strategic business partnerships.

Mary's extensive industry experience spans various sectors: sustainability, energy, construction, aquaculture, building materials, chemistry, mobility, digital marketing, nonprofits, economic development, and international relations. Her diverse background equips her with a comprehensive understanding of these industries and their unique challenges and opportunities.

  • Team Leadership & Mentoring: Mary has a proven track record of leading teams to success, providing guidance, and fostering a collaborative work environment.

  • Strategic Planning & Analysis: She possesses a strong analytical mindset, enabling her to develop and execute strategic plans that drive organizational growth.

  • Event Coordination: Mary is skilled in managing and coordinating events to ensure their success and effectiveness.

  • Marketing Communications: She has a deep understanding of effective marketing strategies and communication techniques to enhance brand visibility and reach.

  • New Business Development: Mary excels in identifying and capitalizing on new business opportunities, driving organizational expansion and revenue growth.

  • Sales & Marketing: With expertise in sales and marketing, Mary has a keen sense of market trends and customer needs, enabling her to develop effective strategies.

  • Brand Management: She is adept at managing and enhancing brand value, ensuring consistent brand messaging and positioning.

  • Revenue Optimization: Mary has a strong focus on maximizing revenue potential through strategic initiatives and market insights.

  • Stakeholder Engagement: She excels in building and nurturing relationships with stakeholders, including clients, partners, and industry professionals.



Skills and Experience at a Glance

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