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  • Mary MacLeod

There's SEO Gold in Those PDFs

Updated: Aug 22, 2023

Could decreasing your bounce rate be as simple as adding SEO to your PDFs?

In the world of Internet search marketing, marketers will often tell you, “Content is King.” But what kind of content is King? As so many rush to make fresh content, we at HoldFast Communications declare, “Move over, King! Quality is now the reigning Queen of Content.”

Have you asked yourself how relevant your content is to those searching for your products and solutions? If you really want to know, ask your webmaster about your “bounce rate.” If you don’t know what a bounce rate is, according to Google, “bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. A high bounce rate indicates that site entrance pages aren’t relevant to your visitors.”

It is generally understood that a bounce rate over 40% isn’t great. But have no fear.

The reason is simple. Most of your most relevant and specialized content is withering away in PDFs containing very specific data about your products, like technical specifications, studies, white papers, brochures, and product ingredients. And believe it or not, these details are often your most important selling tools.

We’ll just glimpse how to make your PDFs search engine rock stars.

Below we show you where you can ‘talk’ to the search engine robots that index your website and explain what your website is about to searchers. By providing valuable metadata and not just letting a robot come up with terms itself, you proactively tell the searcher about your expertise and content.

Open that properties tab, and you will see what we mean.

Filling these fields in is a start, but selecting the right words matters too for the most effective online content optimization.

So give us a call. We’ll share with you how we identify the best words and phrases and explain our overall strategy for turning your online PDF library into an integral part of your Internet marketing strategy.

Call us at (207) 712-5606.

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