m20280Apr 237 minDigital TransformationThe Proliferation of AI Begs the Question: Are We Still Important?I comfort myself in the knowledge that AI marketing tools have been around for a very long time, even before my career began, and for perspe
Mary MacLeodApr 3, 20231 minDigital TransformationWhat the Heck is Integrated Marketing? Integrated marketing uses diverse methods and venues to influence buyers throughout their complicated customer journeys by finding them...
m20280Dec 27, 20223 minDigital TransformationThese Things Must Be Done Delicately: Capturing Customer Value Through Digital TransformationPursuing a digital transformation can yield measurable results and lead to a winning sales strategy.